Never Judge Wine by its Bottle

Never judge a book by its cover has been a saying that has been around for decades. The same goes for wine. Wine distributors spend thousands of dollars to make the perfect label to stand out from the rest of the bunch. They advertise it in the way they hope their customers will perceive it.

Admit it, you have been a victim of this. Everyone that goes to buy a bottle of wine has been intrigued to buy a certain brand just because the looks of it was appealing to them. Wine companies do this on purpose. They know that the packaging is one of the main reasons that people buy certain brands, especially if they are uneducated about wine. From time to time, I still buy wine that just "looks cool." 

When I was in Spain last year, I bought this bottle of wine just because I thought the bottle was cool. I still have it as a keep sake, but it was hands down one of my least favorite white wines that I ever drank. 

Some of the most expensive and prestigious wine has the simplest labeling. This is mostly because they know the people buying their wine are old time wine drinkers that know what to look for. Next time you go to the liquor store, take a minute to check out the wines over $40 and you will notice that they have few colors and simplicity on their label.